Brand Planning National Hotline
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First “Brand We-media Planning System” in China,
With the fundamental purpose of improving product sales and building a strong brand.
ulu.design
ULU's design pursuit is "first do right, then do beautiful", which is a strategy-oriented information transmission process. Because we think that the essence of design is to solve the problem of brand information transmission, not only the more beautiful the better. The fundamental value of design is to improve the efficiency of brand communication, so that consumers can quickly understand the value and proposition of our brand.
1. Brand Style Orientation 2. Brand Logo Design
3. Product Packaging Design 4. Marketing Material Design
5. Space design of monopoly stores 6. Flagship stores design of e-commerce
In short, in the absence of promotion costs, brand self-Media system regards all product packaging, all communication materials, all terminal stores, all online stores and brand official websites as the only self-Media resources we have. Let self-Media take on the task of super salesman and complete a complete sales offensive with one self-media. Be an effective brand communication.
1. Packaging from Media Planning
One of the core problems that packaging self-Media plans to solve is "how to put your products on the shelf and sell them without promotion?" "ULU believes that to achieve this goal, we must achieve the"three most": the fastest to be found, the most directly understood, and the fastest to be moved.
2. Terminal self-Media planning
Sales terminal is the final battle field of marketing, the place of direct dialogue between brand and consumer, and the stage of displaying brand strength and transmitting advantages. 75% of customers decide to buy a brand when they arrive at the terminal. ULU will regard each terminal material as the media and salesman of our brand based on the existing terminal resources of the brand, and build a comprehensive media armed terminal.
3. E-commerce self-Media planning
Online store is not only a sales channel, but also a super media to spread brand and product value. ULU believes that the essence of e-commerce self-Media system is to improve customer purchase conversion rate. "Without the premise of brand promotion, how to use only one detail page to stimulate customers to buy products" is the goal of e-commerce self-Media system.
4. Self-media Planning on Official Website
Every enterprise's official website should be constructed as a self-media, not only the stacking of information, but also the comprehensive and complete transmission of brand positioning and brand information, so as to form consumers'preferences for our brand and stimulate customers' desire to buy.
5. Social Self-media Planning
The construction of social self-Media is the accelerator of brand communication. ULU will create a powerful topic for customers'brand in social self-media, trigger the effect of viral automatic transmission on the Internet, and achieve the highest rate of communication arrival at low cost.
ULU's brand integrated marketing communication concept is to "integrate media resources, disseminate a voice" so that consumers can form a clear understanding of our brand, rather than a mixed understanding. All communication resources are hammers and brand positioning is nails. We should integrate all media resources online and offline, concentrate on communicating the positioning of our brand, and let our brand positioning deeply wedge into consumers'brains.
1. Annual Promotion Strategy 2. Thematic Public Relations Activities
3. Baidu keyword purchase 4. E-commerce flagship store promotion
5. Social Media Promotion